Snuggle® Blue Sparkle fabric softener gets towels fluffy, blankets cuddly and helps clothes stay fresh for 30 days. Snuggle gives you the Snuggly Softness® that feels so good and the long lasting freshness your family loves. Each container lasts for 210 loads when used as directed. A convenient no-mess dispenser and dosing cup included to measure for all load sizes and extra softness. Snuggle liquid fabric softener is HE compatible, meaning it is safe to use in all types of washing machines.